Multi-Account Containers can help manage these and prevent them from building a specific persona for you, but that isn’t the end of the story. Still, they allow websites to track your activity and siphon your personal data. They can be useful on various websites (such as remembering your shopping cart). Most of the tracking that occurs on the internet happens via cookies. This way, one website won’t be able to know about your activity on another site, so your search results won’t influence the advertisements you receive.Īnother bonus function of Multi-Account Containers is that you can simultaneously sign in to multiple accounts for the same site, giving you a better browsing experience. For instance, you might use a Facebook container, search engine container, and Amazon container. With Multi-Account Containers, you can separate your browsing activity (and therefore the cookies) into separate containers.
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